8 FREE SPOTS!!!! Micro-certificate in Corporate sustainability fundamentals for communications & marketing professionals
Hey friends in the PR and Marketing world!
Join me March 29 / 30 to get a boost on protecting and positioning your organization's reputation in Canada’s rapidly evolving corporate sustainability landscape. This 2-day live, interactive, online course is part of the John Molson School of Business’ Micro-Credentials in Sustainability program. So, not only will you leave with a brain full of new ideas, you’ll get a very cool certificate to prove it. We’ll learn together, laugh together, and get super practical on how to apply these lessons at work (to help you shine like the star you are). NEW: There are 8 FULL BURSURIES available for early registrants so register NOW!
Course Overview
This program equips communications and marketing leaders with the necessary tools to actively engage in their organizations’ sustainability journey so that it can be properly conveyed to their desired audiences. Participants will learn how corporate responsibility is evolving, the big ideological shifts shaping the sustainability space, how to navigate greenwashing, greenhushing the anti-ESG backlash, and trends in sustainability reporting and disclosure.
Who should take this course?
Corporate communications, PR, and marketing professionals (consultants managers, directors and VPs) with an interest in better understanding the shifting corporate sustainability landscape
Communications and marketing consultants who serve corporate clients
Anyone exposed to sustainability practices within their organization, who wants to deepen their understanding of the risks and solutions to greenwashing
Professionals actively trying to navigate sustainability communication risks and imperatives
Professionals working to examine and expand their employers’ sustainability strategy who want to understand and integrate communications considerations
Key take-aways
In this program, you’ll:
Learn about the evolution of corporate responsibility and its relationship to the corporate functions of communications and marketing.
Delve into critical concepts and tensions in corporate sustainability such as: materiality vs double-materiality, stakeholder capitalism vs shareholder capitalism, green washing vs green hushing.
Explore trends in corporate sustainability disclosure and greenwashing regulations globally and in Canada, including a discussion of Bill C-59 and what it means for communications and marketing
Dissect examples of corporate sustainability communications, what works and why; what doesn’t and why
Apply your learnings by working through a realistic and practical case study with your peers
Course Time & Structure
Courses will take place online March 29 and March 30, 9:00am -3:00pm EST
We’ll take breaks and have time for networking and discussion
Each session includes interactive exercises that allows participants to apply session learnings into a practical work context
Cost
$1,400 CAD (+taxes). Scholarships for students and professionals are available! I’ll post more info about criteria and how to apply as soon as it’s available.
